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Monday, June 13, 2016

WordPress Themes For Company, eCommerce, Blog, Affiliate and AdSense Websites

The Shoutout Geek: WordPress Themes For Company, eCommerce, Blog, Affiliate and AdSense Websites BEST WORDPRESS THEMES


What makes a Great Website? It is the Quality of the Content, or the Amount of Revenue that it can Generate? Well, Neither Actually. The most Important Quality of a Web Pages is its Ability of Attracting Viewers, and Sustaining a large Following. The Money, Exposure and Advertising will come as a consequence of that Quality. For the purpose of this Exercise, Focusing on Content is not very Productive, Because it is very Subjective. We have all seen popular formulas fail, and fringe phenomenon rise to the heights of notoriety. It all depends on the circumstance. Just do your best and try to be Creative. If you manage to do that, like-minded People will naturally gravitate towards you.
Well I have listed here Top Best SEO Friendly WordPress Themes for you and If you are Using Google Adsense to Make Money Online then you can also check out my Previous Articles about 10 Best Adsense Optimized WordPress Themes To Increase Revenue.  Now Let’s continue with SEO Friendly WordPress Themes.
Flex Mag - Responsive WordPress News Theme
Flex Mag is the perfect combination of power and simplicity in a WordPress News & Magazine theme. Flex Mag does not require any coding knowledge and gives you the options and flexibility to put together the ultimate news site, but in a simple, straightforward way that doesn’t overwhelm you. Flex Mag comes with a custom Fly-Out Navigation, custom scoreboard, auto-load posts, 4 different pre-set skins, 9 different Featured Posts options, 8 different article templates, 700+ Google Fonts, and so much more!
Newsmag - News Magazine Newspaper
Newsmag is a modern WordPress theme that lets you write articles and blog posts with ease. We offer great support and friendly help!
The Newsmag template is excellent for a news, newspaper, magazine, publishing or review site. It also supports videos from YouTube and features a rating system. It uses the best clean SEO practices, and on top of that, it’s fast, simple, and easy to use. In addition, News mag supports responsive Google Ads and AdSense.
http://themeforest.net/item/top-news-wordpress-news-magazine-theme/9359816?ref=isexecutive06
Top News is the complete WordPress theme for a news or magazine site with the focus of attracting and keeping visitors on their site. With a focus on reducing bounce rates, while increasing ad exposure, this theme will keep your visitors scrolling with more content all while maximizing your ad revenue!
Explicit - High Performance Review/Magazine Theme, best wordpress theme
Explicit is WordPress Theme is my First theme that I Used and You really don’t believe It Gives 100% Positive result. The Theme looks is too great having Fast page load time. If I recommend you should Try like I did.
Max Mag - Responsive WordPress Magazine Theme,best wordpress theme
A feature-rich, professional media and magazine theme. Max Mag is fully-responsive, retina-ready and Compatible with WooCommerce and bbPress. It also includes a “sticky” menu bar, a slider on each category page, 5 different ad units (including a wallpaper and mobile ad), a drag-and-drop homepage, 16 custom widgets, secondary feature headlines, SEO friendly and so much more!
GoodLife - Responsive Magazine Theme,best wordpress theme
GoodLife is a powerfully developed and extensively polished, incredibly resourceful and nimbly flexible, consistently reliable and amazingly fast-loading, technologically top of the line and highly modern, bright and energetic, youthful and colorful, splendidly mobile friendly and extremely responsive WordPress magazine multipurpose website theme. GoodLife is a wholly creative and fabulously user friendly WordPress theme designed specifically to meet and exceed the demands of modern magazine websites.
SEO WP
If you are looking for a WordPress theme with a high degree of flexibility that was specifically created for SEO companies, Digital Marketing Agencies and social media expert sites, look no further than SEO WP. It includes a limitless number of page designs, plenty of header styles, and a wide range of footer layouts. It is very intuitive and easy to use, as it was designed for everyone, not just programmers and coders. The customer is able to personalize the aesthetic of his site in real time, viewing changes as they are implemented. This live customizer is a huge time saver, and a great tool for creativity.
This theme is considered one of the best products of 2014. Despite its low price, the developers have included premium plugins such as the live composer page builder, for no additional fee. Using this tool, you can modify pages in front end by simply moving things around, and dragging and dropping them. One of the greatest things about this product, is that it never stagnates or becomes outdated. The developers constantly tweak and improve it, adapting to new challenges as they arise.
Schema
Schema is the fastest loading, ultra-SEO friendly WordPress theme. Featuring all the best MyThemeShop features, including our custom options panel, all our shortcodes and widgets, and a pixel perfect design, Schema also includes rich snippets in order to help search engines your site and rank you higher.
Soledad - Multi-Concept Blog/Magazine WP Theme
Soledad is an astoundingly modern and cutting edge, visually cohesive and well integrated, technologically articulate and proficient, graphically nimble and flexible, visually refined and deeply aesthetical, efficiently coded and super lightweight, intuitive and streamlined, simple and highly responsive WordPress multiconcept blog and magazine website theme. Soledad is a purposefully constructed theme that is intended as a one-stop shop solution for webmasters of any background and skill level to quickly and effectively design, develop and maintain sophisticated modern websites across a broad spectrum of interests and fields.
Soledad has been built around the WordPress Live Customizer tool, letting you craft your own pages within minutes through a visual process that is both intuitive and easy to master, while including over 250 options for you to customize every aspect and element of your website with utter speed and simplicity. Soledad is natively search engine optimized at the codebase, meaning that search engine crawlers will always find your relevant content, keywords and metadata in the right order and presentation to maximize your impact on the search ranks, netting you a ton of additional traffic in no time at all, which is then easily monetized thanks to Soledad’s thorough AdSense integration. Start making a dent, with Soledad!
Tower Business-Driven Multipurpose WP Theme
If you are a person who appreciates quality, you should consider Tower. This impressive WordPress theme can enhance your site, and improve the design of its layout. For those who are first-time website owners, an online Documentation source was included. It contains information about every theme feature, and it can act as an installation tutorial. The support forum can also be consulted, if any issues occur. This forum has many helpful and friendly members, and a series of informative topics.
Online page improvement and customization is possible via the Online Template Builder Tool. This guarantees that customers can design something that matches their vision. If you are short on time, pre-made content can be your best friend. This theme has 18 incredible demos. Every demo can be implemented with ease, thanks to the one-click import function. From start to finish, site creation can be finalized in a matter of minutes. In addition, your page layout will be responsive in regards to hand-held devices. This opens up the market, eliminating resizing issues that would have otherwise ruined your follower’s browsing experience. If you wish to learn more about Tower and its features, be sure to check out the live theme preview.
Quadrum - Multipurpose News&Magazine Theme
Quadrum is a stupendously technologically competent and marvelously professionally designed, incredibly smooth and fluidly animated, painstakingly developed and carefully composed, graphically adaptable and readily customizable, modern and intuitive, streamlined and lightweight responsive WordPress news and magazine website theme. Quadrum is a very powerful and highly developed WordPress theme, constructed as a modern, colorful and fresh-faced solution for webmasters to effortlessly and speedily construct their own professional quality news and magazine websites in a matter of minutes, regardless of their previous coding background or experience.
Quadrum does all the heavy lifting, while you need not worry about anything other than customizing your look and feel and adding your precious, precious content. Quadrum includes a series of premium plugins at no additional cost, packaged for your convenience and to save you great deals of time while speeding your workflow, including the Visual Composer page builder, the LayerSlider 5 content slider, the WooCommerce eCommerce suite and even the potent bbPress and BuddyPress plugins, which expand the functionalities and possibilities of your website well into the social markets. With Quadrum’s top-notch SEO coding and technologies, search engines will quickly fall in love with your Quadrum website, propelling it it to the top of the ranks in a matter of days. Let Quadrum take you where you want to go!
Best - Clean & Beautiful Magazine WordPress Theme
This is a nice looking, clean WordPress magazine theme. Its design is very intuitive and it is capable of leaving your viewers wanting more. Even though loading times are troublesome with other sites, Best needs only a few seconds to be up and running. In addition, this speed and fluidity does not apply exclusively to desktop computers, it works just as well for mobile devices such as smart phones or tablets. This full responsiveness guarantees a broader audience, thus increasing your web site’s traffic. The developers have included a full demo, and you are able to test it live. Of course, this service is free of charge, as it aims to convince you that this theme is worth your attention. An impressive review system was added, along with the equally amazing Mega menu plugin. The reviews will provide you with valuable user feedback, while the MegaMenu lets you create impressive drop down lists, filled with menu options.
With the massive amount of content that is included, it is similar to having multiple themes, included in the same package. There are several styling options, each with its own unique twist. If you do not like the defaults sections and categories that are featured on your site, you will always have the options to edit them, either removing or adding any area of your web page. Although they are the most important factors, your page traffic and view counts will not generate sufficient revenue, if they are not optimized for AdSense. In plain term, a well optimized page is able to squeeze more money out of their existing views.
Yosemite - A Beautiful Theme Your Users Will Definitely Appreciate
Yosemite is an aesthetically appealing theme that is sure to impress any user, and attract plenty of views for your site. It takes its inspiration from the Mac Yosemite, and it integrates a completely responsive design. Every single element is well thought out, designed to maximize your chances of reaching online fame. Are you considering a purchase but you are not sure about its quality? No problem! As the developers of Yosemite have added a very useful demo that can help you form an opinion without any financial risk. The user engagement levels are off charts, as this theme is compatible with WP review Pro, a newsletter plugin and MegaMenu. It should be mentioned that it is also optimized for AdSense, granting the client a greater degree of readability, and access to some informative page reviews.
The theme’s site also has some screenshots, so feel free to check those out. Yosemite is very beautiful, even among other well designed WordPress themes. It takes a page from the book of Apple’s OSX Yosemite, integrating a clean and polished look that alludes an aura of elegance. It not only looks pretty, it is also quite well optimized. Every element of the user interface is where it needs to be, generating a highly intuitive navigation experience, free of the confusion of getting lost or not knowing what to do next. These are not just claims, as the developers decided to put their money where their mouth is, and analyze the rate of user engagement. They found that the responsive and intuitive layout resulted in a very high involvement rate, when compared to other competing themes from the same niche.
SociallyViral
When visiting this theme’s home page, one might be tempted to think that it was hacked, and the price was jokingly replaced with a much lower value. The sheer amount of content that you can receive for such a reasonable price is astounding. However, written reviews are somewhat limited. Thankfully, the developers have included a demo version of their product, allowing customers to sample before deciding to purchase. SociallyViral is designed to be fast, engaging and to increase the number of views that a site receives. This is often called “going viral” as the spread of a popular internet item is often similar to that of a virus. You goal should be to encourage your users to share your site on their social media circles. This increase in traffic and popularity will definitely stimulate your rankings in search engines.
This product is compatible with Mega Menu, a feature that allows customers to develop enticing drop down menus that will stimulate user creativity and interest for your site. You may also display a featured post in order to attract visitor’s attention, and encourage social media sharing of your content. This will result in an increased rate of viral traffic for your page. With the help of the review plugin, you can receive honest, direct feedback from your customer. If those reviews are positive, other interested client will be assured of the quality product. If they are negative, you will get a chance to learn from your mistakes, and build upon pieces of constructive criticism.
NewsTimes - Premium News WordPress Theme
This is a very appealing, pixel perfect WordPress theme that is aimed at customers that wish to boost their web traffic and increase their view count. Of course, you can not achieve those goals if your user base is very restricted. Thankfully, this theme is fully responsive, and your content can be viewed by everyone, including those that are using mobile devices such as tablets or smart phones. Same goes for web browsers, as NewsTimes works in any circumstance, and is compatible with most popular browsers. The coding is very solid, as it uses the latest HTML5 and CSS3, making your page viable for a long time.
The range of aesthetic choices is equally impressive, as you may take advantage of the limitless color palette, and customize content to fit your distinct personality. The developers realize that stagnation is the key to failure, and that is why they continue and support their product with constant updates and tweaks. There are over 630 Google fonts integrated into this theme, allowing for a mind boggling degree of typography customization. NewsTimes also includes a unique custom slider and some very sleek transition effects for your animations.
There are Off-Canvas Mobile Menus, a very useful feature for the screens of mobile devices, where space is a very limited resource. They will adapt in every situation, adjusting their size and solution in order to conserve power and screen space. It should also be mentioned that social media icons were included, giving your blog a streamlined aspect that is ready for social media platforms.
MagXP - Ultimate Magazine WordPress Theme
Experience a theme that is considered one of the best SEO optimized products on the market. It includes several layouts for your site’s home page, and an innovative admin panel which presents plenty of options for customization. You do not have to be an experienced programmer in order to navigate all of the options that are offered. There are 2 preset configurations for the design, and the user can easily shift between the dark and light variations. It is rare to find a theme that can seamlessly combine form, flexibility in function in a single package. The framework is designed to maximize your sites chances of being successful, and it includes an informative review system. These reviews are useful because it gives your customers an outlet to express their opinion regarding the product.
In addition, the owner of the site is able to receive useful feedback, adjusting the product or service in order to meet the preference of his customer base. With the drag and drop page builder, every vision can come true, and it does not demand any coding knowledge. It seems that user accessibility was important for the makers of MagXP, as they have simplified every feature so that a child can use it. There are four pagination configurations, along with limitless side bars and a plethora of options for your side bars. The theme is ready for HTML5 and CSS3, and it is optimized for search engines. The odds of making it on the top of search engine rankings are great. You are able to target a vast audience thanks to these features, helped by the translation ready coding. Indeed, regardless of the language, your website content will be converted.
Amax — Responsive Multi-Purpose WordPress Theme
If you are looking for a versatile WordPress theme that boasts an impressive roster of practical features, be sure to check out Amax. It is intended to accommodate all web pages, regardless of their field of activity. Amax will include the adaptable Visual Composer plugin, in addition to 15 new content elements that can enhance any user’s browsing experience. It also features the extension of a few default settings: row fancy edges, colors, animations, row backgrounds, and so on.
The slider choice is great, given that customers can either use the LayerSlider or the Slider Revolution plugins. It does not matter what you choose, because your site will benefit greatly from either of them. Amax offers several options for you page titles, such as background color, preset Parallax effects, and images. Each of these can be modified at will. The theme offers 3 different layouts for headers, and the choice to apply a transparent or personalized background. If you wish to learn more about this amazing theme, be sure to view the theme overview video explanation. Running for only 4 minutes, it will showcase Amax’s most important features. There are also some beautiful screenshots and a live preview, made available for those who are interested in purchasing one of the best WordPress themes on the market.
eMaxStore - Showcase Your Products Beautifully & Generate More Sales
Unlike other themes on our list, which aim for a more generalized approach, this product tries to facilitate eCommerce sites. Of course, such a goal cannot be achieved without the integration of the Woocommerce plugin. Basically, this add-on removes all risk factors, and creates a stable and reliable platform that any business can be proud of. The nature of your site is not important, as long as you want to commercialize a service or product, eMaxStore will be happy to help.
It can boost your overall sales numbers by showcasing products in an attractive way, and it can even support a fully functional blog. You may even purchase this theme solely for the purpose of boosting your blog, or you may use that blog as a feature for an expansive commercial site. The versatility is unbelievable, as the targeted site will be able to adjust to every conceivable resolution or device screen. This will basically guarantee success, as it will broaden your potential user base and grant them more opportunities to shop on the go. Many people are tired of the old, bland pixelated widgets and icons, which ruin the overall appeal of a page. Thankfully, eMaxStore has retina ready icons that can scale to any screen, guaranteeing crisp, high definition representations of your content.
It should also be mentioned that Parallax effects were added. They basically give the impression of 3D effects, on a 2D screen. It results in a sensation of depth and beauty, encouraging customers to stay and shop on your site.
Converio - Responsive Multi-Purpose WordPress Theme
This innovative WordPress theme features hand crafted pages that aim to improve websites from the business sector. You will benefit from leads pages, landing pages and selling pages, which are included in the basic package. Every single feature that this product has, is specifically tailored to empower business sites. The structure of the code is very organized and streamlined, facilitating not only the function of your page, but also increasing the online exposure of your products.
If you are not experienced with page creation, or you have encountered an issue that hinders the setup process, do not hesitate to contact the developer’s support system, as they are eager to resolve any issue regardless of what it might be. In addition, from the moment of purchase the user will be showered in free updates.
This is not a static product, it is an ever evolving theme that adapts to demands of the free market. You do not have to start from scratch, as Converio includes plenty of default page configurations. You will have the Team, About us, FAQ, Testimonials and Pricing Tables pages to work with. However, they can act as stand alone sections, or provide a launching platform for something more. They can be customized with ease by any user that is willing to spare a few moments of his time. Everything is SEO optimized, and search results will always feature your page near the top.
On the aesthetic side of things, Converio has 20 distinct and easily modifiable abstract patterns that were added to its basic package.
Magazine News - Motive
Constructed with Theme Sphere, Motive comes equipped with a $28 Page Builder, free of charge. Be sure to check out the theme page, as the developers have included a live preview and plenty of informative screenshots. Displaying content on mobile devices is often difficult, due to the difference in screen size and resolution, coupled with a lack of proper support for alternative platforms. Thankfully, Motive is prepared for anything, as the content featured on your site will be fully responsive, as it can show up on any screen. The transition between multiple mediums often ruins the viewing experience, because high definition icons often appear blurry and pixelated in certain circumstances. Motive is retina ready, bypassing that issue and offering clients some crisp, high resolution icons.
This theme can be used for personal blogs, magazines, newspaper and even review sites. At the moment of purchase, customers will receive an outstanding package that is filled with features. In addition, you can also expect constant updates as the developers seek to squash any bug, and fix all issues. New features will be added in the process. With over 4.5k customers, you can be sure that you are not the only one that appreciates the quality of this theme.
With the latest update, the theme is at its 1.2 version, and it includes some very useful social media counter, and some nice new widgets. You can also enjoy settings for meta posts, and a new widget for posts that also include a numbered list.
Finch – Photography & Magazine WordPress Theme
The whole idea is to give the user a broad toolkit that will allow him/her to customize the layout and content at will, without being limited by the technology of the theme. With Finch, the only limit is the user’s imagination, so the burden of creating a nice page falls on the user.
You also get to enjoy unlimited color palette 3 distinct types of header, 2 layout selections and 5 different sliders. The property of being responsive implies a quality that allows a certain website to adapt to any given device, regardless of resolution or the size of its screen. With Finch, people that use smart phones and tablets will get to access your site, without experiencing any compatibility issues. It is quite refreshing to see that there are still some developers willing to listen to their customers. Due to an overwhelming amount of requests from the community, the WooCommerce plugin was included.
With this theme, anyone can establish a valuable online shop, promoting online commerce in a safe and reliable manner.
Armada — Multifunction Photography WordPress Theme
You would have a tough time finding a better way of displaying your work online. Basically, Armada is a blend of both creative and functional features, ideal for any ambitious entrepreneur that wishes to expand his online footprint. Using this theme, you can benefit from multiple options for your layout and a limitless design. Only through variety can you achieve a site that feel warmer and more personal.
Before you make the decision to buy it, you can try the live preview of the theme and the screenshots that were made available on the website. It was created by an elite author and it is very reasonably priced. There is a multitude of page titles, header options and variations of content interposition. Only those that truly lack imagination can manage to fail at page creation, given by massive amount of customization options.
Armada also includes 16 pre made skins, along with specific titles for pages, projects, posts and so on. If time is a resource that you cannot spare, the premade content can be a life saver, especially when you consider that it can be altered at any time. This theme is capable of working with all browsers, and it can display high resolution icons on every screen. Being fully responsive, Armada will not experience any issue while relaying your website on mobile platforms such as tablets or smart phones.
Regency A Beautiful & Modern Ecommerce Theme
If you are looking for an impressive ecommerce WordPress theme, look no further than Regency. It maintains a classy demeanor while sporting a very modern look, worthy of your admiration. Its most important quality is its ambition: to create viable monetary opportunities via massive web traffic. Of course, success will ultimately depend on the product or service that is being traded. However, Regency is packed with features that make that trade easier, streamlining and improving the process.
There is a live preview available on the theme’s page, along with some informative screenshots. For those in need of guidance or support, the developers have introduced a very helpful system. Thankfully, their representative are well trained, polite and eager to help you resolve any issue. They are not limited by schedule, as their service is non stop.
As a customer, you can choose between multiple options for customization, each bringing something unique to the table. For example, there are 3 distinct styles for the layout: wide, boxed and stretched. In addition, there are multiple versions of header, along with color selection options. But what if you do not have enough time to customize your page, or maybe you do not know where to start? Regency has 16 multi concept demos available for you to browse.
Using this demo, you can gain some perspective regarding the overall process, and how to edit your own successful web page. It should also be mentioned that the theme is translation ready, and your content can be displayed in any language.
North - E-Commerce Theme
Similar to artists, those who work in the eCommerce field are often forced to come up with innovative and creative ways of selling their products. Of course, your website can provide a commercial portal, but it can also act as a primary means of advertising and marketing. Given the pivotal role that a well-designed website plays, the need for a proper commercial WordPress theme becomes apparent.
As far as these theme go, North is one of the best, as it is filled with useful features and design options. It has background customizers that let you change the color of your page without effort. The account pages are astounding, offering a very impressive experience even for those that are veterans of Themeforest.
Overall, this is a beautifully designed theme that is worthy of your time and attention.
Bivio - Bootstrap 3 App Landing Page WordPress
Built on the Twitter Bootstrap v3 framework, Bivio is an ideal solution for those that are looking to boost their web traffic. It is best used for landing page websites, or the sites of ambitious startup companies.
This theme is packed with useful additions, and it is fully responsive, capable of displaying your content on all devices. Of course, it is optimized for search engines. People that are interested in your specific niche will have an easier time finding your page, due to the targeted keywords and well implemented coding.
It should also be mentioned that an HTML version of Bovio was added, for those that prefer something different.
Route - Responsive Multi-Purpose WordPress Theme
This is a very responsive, minimalistic and retina ready theme for WordPress. The features that were integrated, along with the powerful user options, result in an almost limitless amount of possibilities for users. It should be mentioned that despite the reasonable price tag, Route offers a large amount of content. In addition, the developers have also added expensive premium features, free of charge.
Users can also take advantage of limitless color options, over 600 Google fonts and plenty of short codes. You will have all of the tools required for the creations of a successful online page. You do not have to be an experienced coder or programmer. You can simply pick it up and start. However, if at some point you will experience issues, be sure to consult their informative high definition series of explanatory videos.
MightyMag - Magazine Shop Community WP Theme
This is a great WordPress theme for newspaper, blog, magazine, publishing, review or editorial pages. The theme installation process is not difficult at all, as no advanced coding knowledge is required. If for some reason you experience any issues, be sure to contact the informative support system. The eager, highly trained, professional staff awaits your feedback.
Some of the most popular and influential plugins in the WordPress community are available here. Some prominent examples are bbPress, Woocommerce, and BuddyPress. On top of all the aesthetic changes that can be made, this is a theme that targets SEO optimization, complemented by a minimalist, sleek designed. It definitely achieves it goals, as users of this theme will definitely score high on search engine rankings.

How To Use Google Adwords For Keyword Research

KEYWORD RESEARCH TO INCREASE WEBSITE TRAFFIC

Is your page not ranking in Google for the right keywords? Are you spending too much money on expensive and under-performing advertising in Google Adwords? Are you looking for a cost effective way you can drive more traffic to your website?
Well, your organic website traffic levels will still be very much influenced by the actual keywords that are on your web pages – regardless if Google has somewhat moved past simply matching keyword searches to keywords found on pages.
Keyword Research is one topic, which every blogger should learn from day one. Probably, every Blogging or SEO blog you have read till now, I’m sure Google Keyword Planner (previously Keyword Tool) and “Keyword research” are not a new term for you. But if not, you are missing out the basic of any Blog SEO.
Blogging has evolved from just quality content to SEO optimized social content. Writing quality content is a must, but at the same time, it’s good to have the properly optimized article to rank well in search engines. This is where on page SEO comes into the picture. On the page, SEO starts with selecting the right keyword for your post, and the keyword should be one which have search volume. That means people are searching for that particular keyword.
Here is one question you should ask yourself: Even though I’m writing quality content, why I’m unable to drive enough traffic from search engine? Well, I’m sure Google doesn’t have anything against you until unless you are doing Black Hat SEO. The reason is, you are not writing on topics that people are searching for. Or even you are writing on a topic that is trending, but you are making it hard for search engine bots to understand your content. I have already covered how to write SEO optimized articles in WordPress, and today you will learn how to use Keyword Planner tool for researching Keyword.
What is Keyword research?
In the offline world companies spend millions of dollars doing market research to try to understand market demand and market opportunities.
Well with search consumers are telling marketers exactly what they are looking for – through the use of keywords.
And there are tons of free and paid SEO tools out there to help you understand your market. In addition to those types of tools lots of other data points can be included as part of your strategy, including:
  • data from your web analytics tools (if you already have a website)
  • running test AdWords campaigns (to buy data and exposure directly from Google…and they have a broad
  • match option where if you bid on auto insurance it will match queries like cheap detroit auto insurance)
  • competitive research tools (to get a basic idea of what is working for the established competition)
  • customer interactions and feedback
mining and monitoring forums and question and answer type websites (to find common issues and areas of opportunity)
Let’s get to know the basics first. In layman language, Keyword research is the process of identifying Keywords, which get the good amount of search volume/month. For example, Keyword: “KeywordSpy”, “Android Smartphone Tips and Tricks” and so on. The idea behind performing a research is to, find the keywords that can give maximum traffic and comes with less competition. I will discuss competition part later in this post. For example: When you do an exact match search: “Android Tips”, “Smartphone Tips” both gives the entirely different picture in terms of traffic.
What is Keyword research
By doing a complete Keyword search, you will be able to find keywords to drive targeted traffic, more revenue and more niche traffic. Moreover, when you are planning to target a small niche, for example, “Hacking News”, doing a Keyword search will help you to find many new Keywords that you might be missing out. You can also analyze competitor site and find keywords which they were ranking for. Doing a comprehensive Keyword research based on the data can drive immense traffic to your site. And by the end, the sale happens only when you are getting targeted traffic. Isn’t it?
Just how important is it in the mix for a successful SEO campaign?
  • Keywords are huge.
  • Without doing keyword research most projects don’t create much traction (unless they happen to be something surprisingly original and/or viral and/or of amazing value).
  • If you are one of those remarkable businesses that to some degree creates a new category (say an iPhone) then SEO is not critical to success.
  • But those types of businesses are rare.
  • The truth is most businesses are pretty much average, or a little bit away from it, with a couple unique specialties and/or marketing hooks.
  • SEO helps you discover and cater to existing market demand and helps you attach your business to growing trends through linguistics.
  • You can think of SEO implications for everything from what you name your business, which domain names you buy, how you name your content, which page titles you use, and the on page variation you work into page content.
  • Keyword research is not a destination, but an iterative process.
  • For large authority sites that are well trusted you do not have to be perfect to compete and build a business, but if your site is thin or new in a saturated field then keyword research is absolutely crucial.
  • And even if your website is well trusted then using effective keyword strategy helps create what essentially amounts to free profits and expanded business margins because the cost of additional relevant search exposure is cheap, but the returns can be great because the traffic is so targeted.
  • And since a number one ranking in Google gets many multiples of traffic that a #3 or #4 ranking would get, the additional returns of improving rankings typically far exceed the cost of doing so (at least for now, but as more people figure this out the margins will shrink to more normal levels.)
What is Google Keyword Planner tool ?
Google Keyword tool is an official product from Google, which gives us a traffic estimation of our target Keywords and also help in finding more relevant and related Keywords for your niche. Few Important things to know:
  1. You need to have a Google Adwords account to use Google Keyword Planner tool. It’s free, and you don’t need to spend any money to use this tool. You can simply create an Adwords tool and start using it.
  2. You can also search for existing Google Adwords coupons to create one free account for yourself, and start using Keyword Planner tool.
  3. This tool is created to target Adwords advertisers, but it still gives a great deal of information when it comes to finding the right keyword for your blog and articles.
This is what the homepage of Keyword Planner tool looks like. All you need to do is enter your target Keyword that you want to start searching for. After that, you can add filters such as for which country you want to target your keywords (In below example, All location is selected).
Using Keyword planner tool
What does the research involve?
  • Keyword research can be done in many different stages of the SEO process – everything from domain name selection, to planning out an initial site map, to working it into the day to day content creation process for editorial staff of periodical content producers.
  • And you can use your conversion, ranking, and traffic data to help you discover
    1. new topics to write about
    2. ways to better optimize your existing site and strategy
    3. anchor text to target when link building
  • Keyword research helps define everything from what site hosts the content, to the page title, right on through to what anchor text to use when cross linking into hot news.
  • Google has the best overall keyword data because of their huge search market share. Due to that selective and random filtering of Google’s data, it also makes it important to use other keyword research tools to help fill in the gaps.
  • In addition, many search engines recommend search queries to searchers via search suggest options that drop down from the search box.
  • Such search suggest tools are typically driven by search query volume with popular keyword variations rising to the top.
1) Enter your product or services:
This is the place where you will put your target Keywords. For example, my next post in on Keyword research, and I’m not sure what keyword I should be targeting that post for, I will do some searches based on my knowledge like you see in the example, and it shows me results globally and local search. The idea here is to find a Keyword that has good traffic but low competition. If you are working on a blog for the long-term goal, you can also target high competition Keyword, using resource pages. For ex: WordPress guide. It makes take time before you see your keyword ranking at the good position. Below image illustrates the difference between Broad search, Exact search and phrase search.
Broad-Match-Traffic_thumb
How much research do you do on a project?
  • It depends on How serious of a commitment the project is. Sometimes we put up test sites that are start off far from perfect and then iteratively improve and reinvest in the ones that perform the best.
  • If we know a site is going to be core to our overall strategy I wouldn’t be against using 10 different keyword tools to create a monster list of terms, and then run that list through the Google AdWords API to get a bit more data about each. (EDIT – Shaun – That’s how I do it, too.)
  • On one site I know we ended up making a list of 100,000+ keywords, sorted by value, then started checking off the relevant keywords.
2) Search type:
This is one important column that you should be taking care of. There are three options for search type:
  • Broad
  • Exact
  • Phrase
Exact Match: Exact searches, shows the traffic for exact match Keyword. For example, if you search for WordPress SEO in exact match, it will be different from broad search in a great way. My suggestion, prefer Exact search when you are doing research for your micro-niche site and broad search when you are writing on the personal blog. Ex: Keyword Research Broad Match: Broad Match is my favorite, as it let me target long-tail keyword, and your traffic is not limited to exact match words. For Bloggers, broad match is useful, but that again depends on your blog type and target. Ex: “Keyword-based research” Phrase: Phrase type is useful when you need Keyword in an exact phrase. For example: “Best Keyword Research”. Keyword position won’t be changing, but it gives the data for traffic, that your Keyword might be getting for phrase search.
3) Advanced option and filter:
This feature is set to add more filters to your search. For example Country search volume, Language and target device (Computer or mobile devices). Depending upon your target audience, you can set everything including the category.
4) Understand Keyword tool column:
Notice the pointer 4 in the above image and now, understand the meaning of each column.
  • Competition: Just to clear one myth about this tool, competition field doesn’t show how hard and easy it’s to rank for that Keyword. In fact, it shows the competition among advertisers bidding on that keyword. So, if you see “low” for a great keyword, mark it and later we will see how we can easily analyze the competition.
  • Global monthly search: Global monthly search shows the average of search happened in last 12 months globally.
  • Local monthly search: It shows the search volume based on your filter. For example, in above image, I have applied filter for U.S as country and notice the huge difference between global and local search volume.
  • Approximate CPC: This column shows approx. CPC (Cost per click), for an advertiser. Many SEO gurus recommend to use this column to find AdSense CPC Keywords It’s a good idea to pick high CPC keywords, where advertisers are bidding more but with low competition.
For this tutorial, let’s keep it simple and let’s keep our example for broad search type.
Performing Keyword research using Google Keyword tool:
I hope this must have given you a basic understanding of Keyword tool by Google works, and now, we will move to real deal here. Our target is to find some low competitive but high-medium traffic Keyword usingGoogle search, Google Keyword research tool, SEMRUSH & LongTailPro.
We will be using SEMRUSH or LongTailPro to analyze the competition of a keyword. Basically, this would help us determine how easy or difficult it is to rank for a certain keyword.
Now, before we start here is a quick question:
What one of these is better?
Getting 100 untargeted visitors or 10 targeted one?
If your answer is “Targeted”, then don’t leave those keywords with low traffic. Since it’s relevant to your niche, in longer run it will help you. Make sure to check “Google traffic trend” too, which will help you to check your target keyword traffic pattern over the time.
Discover Keyword using Google Instant search:
Google instant search is my first basis of finding a perfect Keyword. It’s more like a Keyword discovery tool, which you can use to generate tons of ideas. Though you can’t use all of them, but for initial step, it’s good to brainstorm some ideas for K/w research. Put any Keyword related to your niche
Once you have found 3-4 such Keywords, start adding it to Google Keyword suggestion tool and perform a search.Now next step is to find if these Keywords are going to do any benefit regarding traffic, or just going to be another article with not much value from traffic POV.
Keyword search analysis:
Now, I will put Selected Keywords in search tool and perform a search, it will give me details for search type I’m performing and also show relevant Keyword ideas. Now, that is keyword goldmine for you, as it will let you find many relevant Keywords that you can target in the same post or else can come up with a follow-up post.
The Hacker
Checking Keyword competition using SEMRUSH:
Once you have identified the keyword, next thing is to check the keyword competition, or you can call it ‘Keyword difficulty.’ This is just to measure how difficult it is to rank for a certain keyword.
Note: If you are creating an authority micro niche site, you should target all possible keyword, despite difficulty level.
I usually use SEMRUSH for checking the keyword competition & it is also handy to find related keywords that I usually place around the post. Let me explain what I meant by an example.
I searched for a Keyword “SEO Keywords” in SEMRUSH tool & this is the result that I got.
related-Keywords
Note: Do pay attention to Column call CPC. This is useful for anyone who is using AdSense to make money from their blog. The higher the CPC for any keyword is & if you rank higher in search engine for that keyword, you are more likely to earn huge/click from Adsense.
Back to the above screenshot, clicking on view full reports would show detailed information about all keywords. First, have a clear look at the below screenshot:
Keyword-difficulty-checker-tool
I have highlighted Keyword competition column with the red box. Though; this detail is for advertisers, but it would give you a good idea of what Keyword you should target.As you can see here, according to competition checker tool, “meta keywords SEO” is easier to rank.
If you are looking something from a blogger/publisher point of view to rank a post, then use LongTailPro.
LongTailPro shows competition based on factors such as domain age, the number of backlinks, on Page SEO, page rank, DMOZ submissions, Domain authority& few other significant factors. You can also click on “view details” to see more detailed results for your competitor. Here is a detailed competition report for my target Keyword: (For first top 10 results)
Do remember when writing an article or making a post keyword targeted, you need to have Keywords in your Title, description, and H1 tag. Take care of keyword density, LSI keyword, add videos & few other signals
Along with above-mentioned points, backlink and social media promotion are one major factor for better ranking. Also, my suggestion for you is always to ensure you domain expiry date is not before next three years.
So now, we have one keyword with us, and similarly, you can find many keywords related to your niche. It might be the little time-consuming, but it’s worth more than spending un-targeted ten posts. Now, your next target should be writing a Keyword optimize article (SEO copy-writing), and you can refer to our earlier guide on OnPage optimization.
Never forget, this Keyword research is just a primary steps, and real magic starts with your content. Moreover, never try to get traffic on the wrong keyword, as it will affect your overall blog performance regarding Avg. Time on site and bounce rate. For your old blog articles, if you have not optimized them for any Keyword, you can use Google analytic data, any software for
For your old blog articles, if you have not optimized them for any Keyword, you can use Google analytic data, any software for Keyword research and work on re-optimization for Keyword. I did this for almost 30% of my old posts, and they started ranking in 1-2 page in ranking.
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